Tips for Writing a Great Review

If you're interested in writing reviews that others will actually read, there are a few rules to keep in mind. Well-written reviews not only help others make better purchasing decisions, they also help companies improve their products and services. While there are no strict rules, here are some tips to help you write great reviews every time.

Include Relevant Details

Unless it's actually relevant to your experience, only write about the product or service you received. No one really wants to know what the weather was like or what you were wearing! Try to include the date and time of your experience. What made this particular business stand out? In which areas could they improve? Keep it brief and to the point.

Be Authentic

There's no point in exaggerating or making things up. Your genuine experience is what makes your review unique and interesting, so stick to the facts and simply explain why you liked or disliked a place, product, or service. Include both the positive and negative aspects when appropriate.

Be Respectful

Reviews are there to inform other consumers, so avoid excessively negative reviews that target specific individuals. You'll only come across as vindictive or angry, which doesn't help anyone. Remember that employees can get promoted, or they may be temporary workers, so your review could quickly become out-dated. Control your emotions and focus on your individual experience using constructive criticism. The business may use your feedback to improve their services.

Take Your Time

Don't write and submit your review in the heat of the moment - you may regret it later. Take your time composing it and think about your experience from all angles. When you've finished writing your review, step away from it for a while. Then come back to it later and check your spelling and grammar. Poorly-written reviews distract readers from your overall message, and many readers will simply ignore your post. If you write with style, people will pay more attention.

Remember It's Your Experience

Make it clear that it's only your personal experience - other people may have a different opinion. There may be reasons why you were treated differently - perhaps a restaurant was particularly busy, for example. There are no excuses for bad service, but showing a little understanding makes your review more authentic and trustworthy.

The Bottom Line

If you're honest, respectful, understanding, and provide relevant details for other readers, your reviews will be more useful and are more likely to be read. The businesses that served you are also more likely to take on board your feedback. Above all, try to be original and have fun writing your reviews!